Definition of attendance figures

Visitor: A person attending an exhibition who enters the event with an access document and who is representative of the market audience expected by the organisers and exhibitors. He is counted only once for the entire duration of the fair, regardless of the number of visits (but see “Paying visitors” below). Included in the calculation of “visitors” to an event are:

• persons who purchase their tickets at the event,
• persons who purchased their ticket before the event AND who come to the event,
• persons attending the event with a complementary invitation or a reduced tariff ticket AND who come to the event,
• persons attending with a season ticket,
• trade visitors, whether paying or registered for free or reduced-tariff entry,
• journalists.

Excluded from the calculation of “visitors” to an event are:

• staff of the exhibition venue and organiser,
• staff working for service providers,
• staff of exhibiting companies/organisers,
• speakers during the event.

Foreign visitors: Totals are based on the results of registration or representative surveys. The visitor figures are calculated according to the number of admissions to the trade fair centre, whereby one admission is registered per day.

Paying visitors (modified from the standard UFI definition): The number of visitors who gain access to the show by paying an admission charge. It is assumed that multiple-day tickets are used at least as often as is economically worthwhile in comparison with the day ticket, i.e. if a multiple-day ticket costs 30 Euros, and a day ticket costs 20 Euros, the multiple day ticket counts twice. If it costs 50 Euros (i.e. more than the price of a 2-day ticket), then it counts three times.

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