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IFBSO Supports World Boating Day
As the International Federation of Boat Show Organizers, IFBSO proudly supports World Boating Day, an initiative that perfectly aligns with our mission to promote boating worldwide. Boat shows serve as gateways to the marine lifestyle, and World Boating Day complements these efforts by creating additional touchpoints for public engagement with the industry throughout the year. By encouraging our member shows to participate, we help create a cohesive, global voice for the leisure marine industry, enhancing visibility and accessibility for current and future boating enthusiasts.
World Boating Day: Strengthening the Boating Community Through Boat Shows
World Boating Day is an international open day during which companies within the leisure boating sector open their doors to provide global access to the world within. It highlights the people behind the scenes and the lifestyle boating and yachting offer, showcasing career opportunities, creating a bigger boating community, and generating a media moment for the industry.
How Can Boat Shows Support World Boating Day?
Even if your show doesn't align with May 24, you can still play a key role in amplifying the message throughout the year:
- Promote World Boating Day to Exhibitors & Industry Partners – Encourage participation by spreading awareness among exhibitor companies by featuring World Boating Day in newsletters, websites, press materials and meetings to boost visibility. As a boat show, your authority/endorsement matters to your community!
- Incorporate the WBD Messaging into your Show – Give a space to World Boating Day by either adding the topics or fun activations into the events, panel discussions, or providing a corner for branding.
- Leverage Digital Channels for Year-Round Engagement – Share your own content, interviews, and industry insights to keep World Boating Day top of mind beyond May 24.
Real-World Examples:
- Palm Beach International Boat Show integrated WBD into its kick-off celebration with a speech, live interviews, and Instagram activations while incorporating the initiative into seminar discussions.
- Metstrade amplified WBD through digital channels, including a newsletter and social media support, organised a team celebration for the WaveforBoating campaign, and curated a Spotify playlist for the day.
- Sanctuary Cove International Boat Show, the only show coinciding with WBD, activated exhibitors to celebrate D-day, hosted a keynote on the main stage, integrated the branding throughout their Press Center and Kids zone, took part in the social media campaign, and organised a WBD breakfast.
Where & When?
World Boating Day is a global, non-profit celebration featuring and amplifying industry-led events championed by 40 different local and international industry organisations. The second edition takes place on May 24, 2025. It includes all events happening between May 19 - 25 as part of the campaign, with participation extended through ongoing collaborations and digital contributions throughout the year.
Get Involved
Boat shows can integrate existing programming under the World Boating Day banner, amplify the campaign's message through their platforms, help strengthen industry collaboration and make this industry attractive for different audiences, providing a communication channel with the outside world.
Join a unified global movement that celebrates boating, attracts new talent, and enhances visibility across the leisure marine sector.
Be part of the conversation. Be part of World Boating Day 2025.
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