Innovation and Technology WG
TECHNOLOGY AND INNOVATION WORKING GROUP
Chairperson Jennifer Thompson, NMMA Shows (jthompson@nmma.org)
The IFBSO Technology & Innovation Working Group is dedicated to advancing the marine events industry through the strategic implementation of cutting-edge event technologies. As boat shows evolve to meet changing attendee expectations and operational demands, this working group serves as the catalyst for technological innovation across the global boat show community.
PURPOSE OF THE WORKING GROUP:
The Working Group focus specifically on event technology – the digital tools, software solutions, and innovative systems that enhance every aspect of boat show management and attendee experience. From streamlined registration processes to immersive interactive displays, it helps IFBSO members harness technology to create more engaging, efficient, and successful events.
FOCUS AREAS:
- Technology Innovation
Explore and pilot emerging technologies that have the potential to transform boat show operations, from facial recognition systems and AI-powered analytics to virtual reality experiences and mobile event apps.
- Training & Resources
Provide training opportunities, best practices, and educational resources to IFBSO members on implementing event technologies effectively and maximising their return on investment.
- Knowledge Sharing
Create a collaborative platform where boat show organisers can share experiences, challenges, and successes with event technology implementations across different markets and show formats.
- Strategic Implementation
Help members identify the right technologies for their specific needs, including digital ticketing systems, attendee tracking, exhibitor management platforms, and sustainability monitoring tools.
If you are a member of IFBSO and keen to join the Working Group, pop us an email!
We welcome fresh perspectives and additional expertise.